The Combination Of Food Packaging And Fashion

Food packaging and fashion seem to make a pretty odd combination, but they can bring forward the best of user experiences as an outcome. In this article, we will discuss some examples of how food packaging and fashion have helped certain brands earn an unparalleled attraction from their customers.

A few years ago, Matilde Vincenzi, a confectionary firm, launched Grisbì biscuits in three different flavors: lemon, coconut, and hazelnut. These cookies can be stored in refrigerated counter segments. That is why their packaging had to be a bit more specific. On top of everything, this packaging had to reflect the freshness of the product. The photographic illustrations convey this message quite nicely.

The ‘Wild’ variant of Grisbì biscuits comes with an entirely unique packaging design. The leopard-print inserts make this product stand by its name. The roaring name of this product is a marketing tactic that only a well-established brand can use. This tactic has worked quite well.

After the success of the original Grisbì biscuits, the company came up with another packaging design for its chocolate-filled variant. The intention behind the development of this design is to spark the desire for this delicious treat. That is why they have named this variant Passion. The photographic illustration used in the design of this packaging is more sophisticated compared to other variants. The pink color laces make this product look more luxurious. The target audience of this product is usually based on a majority of females.

Another product to discuss is a limited edition packaging developed by two award-winning professionals. These professionals are CO | TE. It uses an embellishment that makes the packaging look extra premium. Similarly, the packaging for Magnum Algida by Dolce and Gabbana is also quite enchanting. Typical multicolored Sicilian carts anchor the overall design of this product packaging. This design is a more balanced combination of modern luxurious finish and some vintage accent.

Barilla is another company that combined the best of fashion and gourmet to introduce a packaging design that is nothing less than luxurious. The company had to make several attempts before coming up with this successful design. Its shocking-pink color tends to seem a bit unusual when compared to other products in the industry. Nonetheless, this very same feature makes this product shout from the shelves.

Another packaging design to discuss is from a famous fashion house. The pack of Rummo pasta is available with one of the most unusual packaging designs in the industry. Both Fendi and Rummo have collaborated in a way that has met the expectations of most of the critics.

The purpose of this post is to discuss the possibility of two apparently irrelevant niches working collaboratively to form perfect chemistry. This method can undoubtedly get the most creative minds to sit together and find a way to stand out from the competition in the best possible way.

A Few Things To Know About Cardboard Packaging

No matter what product you manufacture and ship, you may have to use cardboard boxes to ensure its safety during the supply chain. In this article, we will discuss some lesser-known facts about cardboard packaging.

Cardboard was invented by mistake

In 1879, an employee working at a paper factory in New York started the paper-producing unit without noticing that the printing rule was higher than usual. He then cut thousands of seed bags instead of folding them. The owner Robert Gair realized that changing the height of sharp blades helped him achieve an entirely different result. After this accident, he noticed that cutting and folding cardboard could allow him to create prefabricated boxes. At that time, making boxes was thought to be a complex process, which required time and money.

Thanks to this unintentional invention, we can purchase high-quality packaging boxes without paying too much.

A cereal box is actually inside out

The first cereal boxes had their waxed side inside rather than outside. Kellog’s in 1850 was the first one to use cardboard boxes instead of wooden boxes for large-scale packaging and distribution.

Cardboard invokes emotions and expectations

It is a well-known fact that tearing a cardboard box is an exciting experience. The concept of the unboxing experience is the most undeniable proof of it. You may wonder why it is so. These boxes usually take some time to open. During the process, they tend to create a feeling of expectation and interest. This idea convinced advertising companies to use cardboard as a way to promote products and brands. If you are using cardboard boxes, you may know that these boxes allow you to print your business logo and product information without putting in too much effort. In most cases, a well-designed cardboard box instills loyalty in consumers.

Cardboard for creative activity

Give a cardboard box to a child and watch him turn into something interesting. For a child, a cardboard box is a material that can be turned into a spaceship, a racing car, or a submarine. Several studies show that children, who use cardboard to create different objects, are more creative than the ones who do not get these boxes to play with. Having that said, these boxes can be used as educative material too.

Cardboard packaging as a work of art

The first cardboard was created to transport moths and silkworm eggs from one place to another. The modern-day cardboard boxes are more versatile, thanks to the modern technology used in the production. This evolution has also resulted in companies opting for more creative ways to make cardboard boxes. Now, each type of cardboard box is up for a specific packaging application. Adding an artistic touch to it can build a greater customer experience.

Conclusion

It wouldn’t be wrong to say that shipping wouldn’t have been possible if there were no cardboard. This material is ideal for product packaging at any layer you speak of.

Cellulose-Based Food Packaging Materials

VTT is currently testing cellulose-based thermocell plastic film for the production of food packaging materials. This film also consists of fatty acids.

Consisting of renewable components, this plastic material is used in similar packaging applications as those of fossil-based plastic products. The advanced development work has ensured this material meeting several industrial food packaging requirements. That is why multiple companies have cooperated for industrial production testing of this plastic material.

Both consumers and packers pay particular attention to the renewability and recyclability of packaging materials. Bio-based options are being utilized during the production of fossil-based plastics to enhance their recyclability. Cellulose is an emerging solution in this regard since it is a structural ingredient in plants. Like plastic, this component consists of polymer molecules. The best thing about cellulose is that it doesn’t compete with food production after being extracted from wood. Other biomaterials, however, do compete. Additionally, the production of cellulose also includes efficient production methods. Nonetheless, cellulose lacks thermoplasticity, which is an essential feature of packaging plastics.

Developed for the requirements of the food industry

The thermocell plastic production, which is a method developed by VTT, uses cellulose and bio-based fatty acids to produce a packaging material that is more suitable for applications such as coating of paper, injection molding, and 3D printing.

According to Jarmo Ropponen, the research team leader at VTT, the process of development has moved from laboratory to bigger machinery. They have also improved the quality of the film quite a bit. The goal of the advancement in this development is to show that thermocell film can now be produced on an industrial scale without having to change traditional machinery used in the production of traditional plastic. The focus of this development is on recyclability. This bio-plastic consists of renewable, bio-based materials that help support long-term sustainability goals. Nonetheless, there is still a lot of work to be done on thermocell to make sure that it can be used with machinery and has a longer shelf-life.

The requirement of a thin, durable, protective, safe film

Food packaging requires films that are thin and durable. And at the same time, this film has to ensure product safety. Thermocell has proved to be quite effective in protecting food items from water vapors. The components of this film do not migrate into the food. Another positive aspect of using thermocell film is that it can be heat-sealed using standard equipment.

Smaller thickness of the film is one of the significant achievements in the development of thermocell films. The advancements in production machinery have meant a reduced thickness down to 100 micrometers. If the material has to compete with other thin films in the industry, its thickness will need to be reduced further. The challenge, however, in achieving this requirement is to ensure sustained strength and protective qualities of the film.

The recyclability of thermocell is the same as that of the most common thermoplastics. Experts have found that this material can be melted down and extruded five times without causing any deterioration to its features.

Food Packaging Designs Tips

If you want your food product to leave an impact on your target consumers, you have to work on developing an excellent packaging style. A well-designed food package stands out from the rest of the surrounding products in a retail store. No matter how delightful your product is, you won’t get a substantial number of sales if your food packaging is not that impressive.

Having that said, here are some tips to help you understand how to develop an impressive food packaging design.

Being obvious and relevant

Using innovative and fun styles can help you attract a lot many people. However, obvious and simple interactions can help you bring some important aspects of your brand and product. Since consumers are more conscious about what to eat and what not to eat, you have to make sure that the packaging of your food product addresses all health-related concerns. For this purpose, it is crucial to stick to the best printing practices. If using non-traditional prints make important messages unreadable, it’s better to avoid them entirely.

Being sustainable

Being sustainable not only helps you take part in improving the environment but also makes you an attraction for your consumers. Guaranteeing that your product packaging is sustainable can help you connect with an audience having higher ethical values. The best practice to stick to in this regard is to develop a product packaging that can be reprocessed.

Being convenient

In modern times, the average lifestyle has become quite hectic. People want to use products they can use on the go. That is why they prefer staying away from food products whose packaging may prove to be uneasy in any aspect. Most people purchase products that can go into the microwave or store directly from the store’s shelf. With this major requirement of consumers taken care of, you can be confident about increased sales. To help your consumers who like to carry foods to their preferred places, you can add a handle to the product packaging.

Choosing colors

There is no standard tip on what color you should choose for your product packaging. That is why it is necessary to brainstorm to find the best color that matches your brand’s personality. The sight of cooked food can trigger a chain of neurological reactions in the minds of consumers. You have to choose colors that complement the photo of your food product. While choosing colors, you have to pay attention to the male/female proportion of your target audience.

Letting customers see the product

A sight of the main food item can market your product like nothing else. That is why you may need to add window cuts to food boxes to let your customers have a glance at the main product. Alternatively, you can print a high-definition photo of the food product on the packaging. This photo will talk on behalf of your brand.

If you want to use high-quality product packaging for your food product, you may want to discuss your requirements with your packaging supplier. You can discuss design options with a packaging designer.