Food packaging and fashion seem to make a pretty odd combination, but they can bring forward the best of user experiences as an outcome. In this article, we will discuss some examples of how food packaging and fashion have helped certain brands earn an unparalleled attraction from their customers.
A few years ago, Matilde Vincenzi, a confectionary firm, launched Grisbì biscuits in three different flavors: lemon, coconut, and hazelnut. These cookies can be stored in refrigerated counter segments. That is why their packaging had to be a bit more specific. On top of everything, this packaging had to reflect the freshness of the product. The photographic illustrations convey this message quite nicely.
The ‘Wild’ variant of Grisbì biscuits comes with an entirely unique packaging design. The leopard-print inserts make this product stand by its name. The roaring name of this product is a marketing tactic that only a well-established brand can use. This tactic has worked quite well.
After the success of the original Grisbì biscuits, the company came up with another packaging design for its chocolate-filled variant. The intention behind the development of this design is to spark the desire for this delicious treat. That is why they have named this variant Passion. The photographic illustration used in the design of this packaging is more sophisticated compared to other variants. The pink color laces make this product look more luxurious. The target audience of this product is usually based on a majority of females.
Another product to discuss is a limited edition packaging developed by two award-winning professionals. These professionals are CO | TE. It uses an embellishment that makes the packaging look extra premium. Similarly, the packaging for Magnum Algida by Dolce and Gabbana is also quite enchanting. Typical multicolored Sicilian carts anchor the overall design of this product packaging. This design is a more balanced combination of modern luxurious finish and some vintage accent.
Barilla is another company that combined the best of fashion and gourmet to introduce a packaging design that is nothing less than luxurious. The company had to make several attempts before coming up with this successful design. Its shocking-pink color tends to seem a bit unusual when compared to other products in the industry. Nonetheless, this very same feature makes this product shout from the shelves.
Another packaging design to discuss is from a famous fashion house. The pack of Rummo pasta is available with one of the most unusual packaging designs in the industry. Both Fendi and Rummo have collaborated in a way that has met the expectations of most of the critics.
The purpose of this post is to discuss the possibility of two apparently irrelevant niches working collaboratively to form perfect chemistry. This method can undoubtedly get the most creative minds to sit together and find a way to stand out from the competition in the best possible way.
